Increase brand awareness strategy with this 10 proven methods
- By Digital Prizm
10th November 2022
Introduction
The goal of any business is to increase brand awareness, but it can be difficult to figure out how exactly to achieve this. Brand awareness is the degree of consumer recognition of the brand name, product or company. It’s crucial for any new company and especially so for startup brands that need to quickly establish themselves in a competitive market. Here are 10 ways you can take advantage of today’s many marketing channels and boost your business’ brand awareness:
Secure Consensus and Support for Your Brand Awareness Strategy
Once you’ve identified your target audience, building brand awareness is a matter of getting your message to them. However, it’s important that everyone involved in this process is on the same page and understands what’s expected of them.
When developing your brand awareness strategy, get your team involved in the discussion by asking questions about their perceptions about the brand and what they think will work best for reaching out to consumers. If you don’t ask ahead of time, then there may be some discord among employees later on when they see how far off base their assumptions were from reality.
Additionally, make sure everyone understands why the plan is important; if people aren’t motivated by the end goal or believe that it won’t benefit them personally (or even financially), they may not be as dedicated to its success as they would otherwise be
Encourage and Incentivize Customers to Leave Reviews
There are a few things you can do to encourage customers to leave reviews. First, make sure they know that they will get something in return for leaving their feedback. You could offer a discount code or free shipping on their next purchase if they leave an honest review of your product or service. This is one of the most effective ways of encouraging people to leave reviews because it makes them feel like their opinion matters and that it’s worth their time to write one.
Another way is by simply asking customers if they would be willing to share their experience with others via social media. Most people want other consumers out there who are considering buying the same product as them or even just looking at similar products online (even if they don’t buy anything) so they can hear what other people think before making a decision themselves! So giving them a prompt at checkout asking them if they’d like to share their thoughts could help boost traffic on social media channels which could lead more people into becoming potential buyers or even just future website visitors!
Encourage Employees to Give Honest Feedback
Your employees are your best brand ambassadors. They speak to your customers on a daily basis and can deliver honest feedback about what they like (or don’t like) about your business. If you want to build up your brand’s reputation, encourage them to give positive reviews of your products and services on websites such as Yelp and Google+.
Doing this requires building a culture of transparency within your company—one where it’s okay for employees to speak their minds without fear of repercussions if they have something negative or critical to say. Giving employees an incentive for leaving positive reviews will also help encourage them in this effort; for example, offer rewards such as gift cards or time off for those who leave 5-star reviews on Yelp.
Invest in Great PR Services
Public relations is the best way to get your company’s name out there. It’s a long-term strategy that can help you build strong relationships with journalists and influencers who will be interested in writing about your brand, or even partnering with you on an event or campaign. If done right, PR can help make your company look like an industry leader—and it can help increase business results as well.
There are many different types of media coverage: news stories; reviews; editorial articles (like this one!); social mentions and re-posts from influencers; etc., but regardless of what kind of coverage it is, PR is all about building relationships with journalists and influencers who cover topics related to yours. In this way, PR helps drive awareness for all of your products/services by creating interest among new audiences and allowing existing customers to share their experience with others via word-of-mouth marketing.
PR is not just about getting press though—it’s also about building relationships with journalists and influencers so they will want to write positive things about your brand when they have opportunities down the road too!
Develop Partnerships With Industry Influencers
You could also create a blog that shares your brand’s story. If you have a product or service, you can write about how it affects your customers’ lives. Industry influencers are more likely to share content that is useful for their audiences and helps them solve problems.
For example, if you own a chain of coffee shops, you could write an article on how to make the best cup of coffee at home with tips on how to use different types of beans and machinery. You can ask industry influencers in your niche (such as popular bloggers) to share this article with their followers. This will help increase brand awareness among consumers who are interested in personal development topics like cooking skills or home decorating ideas—and also drive traffic back to your site!
The more content gets shared by others through blogs and social media channels such as Facebook groups, LinkedIn Pulse feedings etc., the more potential customers will see it too – leading them all towards what they have been looking for: YOU!
Use Social Media as a Tool for Promoting Your Company Culture, Products and Services
Social media is a great tool for promoting your company culture, products and services.
Social media is also a great way to get feedback from your customers, which can help you make improvements. It can be used to promote brand awareness or brand loyalty as well.
Plan and Execute a High-Quality Email Newsletter Campaign
- Make sure you have a good content strategy in place
- Use a tool like MailChimp to manage and send your emails
- Include a call to action in each email
- Make sure that your emails look good when they get delivered
- Use a tone that is friendly and welcoming
Invest in Relevant Online Advertising Platforms
To ensure that your brand is getting the most out of its online advertising efforts, it’s important to consider the following platforms:
- Google AdWords. Google AdWords is one of the most popular search engine marketing platforms in existence today. When you purchase an ad through this platform, your company will be able to place ads on search results pages across a wide range of websites, including Google Maps and YouTube videos. This means that consumers will have access to information about your company’s products and services no matter where they go online.
- Facebook Ads. With more than 2 billion monthly active users worldwide, Facebook is one of the most popular social networks available today—and it can also be used as an effective tool for marketing purposes! Whether you want people in specific geographic locations or from particular age groups or demographics (like women who live within 100 miles from Boston), Facebook provides advertisers with plenty of options for reaching their target audiences efficiently and effectively through various types of customized advertisements that appear on user profiles whenever relevant criteria match those used during setup._
_*LinkedIn Ads.* LinkedIn is another social media site with several unique features worth exploring when trying to reach out beyond one’s immediate circle: unlike other sites where users’ newsfeeds are dominated by posts from friends and family members who fall within certain geographical boundaries–or even just friends who follow certain interests–LinkedIn allows companies looking for ways into new markets outside their existing customer base__/pushing them toward others interested in similar topics while keeping real-world relationships separate_.
Create a Promotion on Facebook or Instagram
Create a promotion on Facebook or Instagram.
Promotions are an easy way to generate brand awareness and get people talking about your brand. You can do this by offering early access to your product or service, offering exclusive discounts, or giving away free gifts with purchase. You could also run a contest that allows users to share their experiences with your products in exchange for a chance at winning something special.
Utilize Google’s Display Network
- Utilize Google’s Display Network. The Display Network is a great way to reach customers on Google sites and apps, as well as on third-party websites and apps. The display network allows you to target users based on location, demographics, interests and other factors that are important to your business. You can also choose the type of ads you want to run: text ads or image ads (including video).
When choosing keywords for your campaigns, try focusing on long tail keywords instead of broad match keywords. Long tail keywords help you reach people who are searching for more specific terms related to your brand or product which makes them more likely to convert into actual sales than broad match queries would be.*
The best way to increase brand awareness is to be consistent in the ways of marketing your business.
The best way to increase brand awareness is to be consistent in the ways of marketing your business.
If you do something once, it may work. If you do something twice, it might work better. If you do something three times, there’s a good chance that people will take notice and be interested in what else you have to offer.
It also helps if people trust your brand—and the best way to get them to trust your brand is by being consistent in how often and where you market it. The more often they see or hear about your business, the more likely they are to turn into loyal customers!
Conclusion
These are just a few ways to boost your brand awareness, but they’re all relatively easy to implement. The best thing about these strategies is that you can use them on an ongoing basis without spending much money at all. As you may have noticed, some of these ideas involve social media—and if you’re not already using it as part of your marketing strategy then now would be the time! Using platforms like Facebook and Instagram can help boost engagement with potential customers while also providing insight into where they live or work so that they will be more likely to visit when they come across your business online or in person
