Waith is a Saas software consisting of 22+ business management tools that help freelancers, SMEs and Organizations to keep their work streamlined.
- + Branding
- + Design & Contents
Our main challenge was to come up with a universal brand voice for the different target audiences, and therefore, we decided on semi-professional language, a mixture of casual and formal, to make each age group relate with us. The requirement stated a logo requirement to be modern and fashionable in the range of red tones, to be specific.
We came up with a solution where we incorporated a dynamic logo with a combination of forward and play buttons incorporated within the Letter W. The logo colours were chosen keeping in mind the brand voice and identity.