Pumpkin

Overview

The Pumpkin is a platform for financial consultants to have a systematic and achievable guide to attain their goals of lead generation. Multiple tasks, like logging leads, tasks, appointments etc., can be done simultaneously and check on the progress before the final lead conversion.

Challenge

The brand has a unique concept of a seed, sampling and flower stage instead of L1, L2, and L3 in the lead generation state funnel. This needed a new strategy that reflects a fun and playful concept attached with a insurance lead acquiring.

Solution

We took an altogether creative approach and designed a concept with illustrations that explained the Pumpkin’s lead generation cycle, reflecting a strong and amusing brand identity.